I am a Business Storyteller and Business Storytelling Coach.
I work closely with organizations and individuals in nurturing the art of business storytelling to achieve their goals in corporate life.
Business Storytelling Overview
Business Storytelling refers to the use of the story structure for corporate presentations and meetings
Business storytelling can be used on various occasions such as for developing marketing narratives, sales calls, customer presentations, persuading and motivating team members
Why Business Storytelling Now?
Attention span of people is becoming a scarce commodity nowadays
Most business communications sessions are dull and boring sessions
Leaders find it difficult to engage with the stakeholders
Corporate initiatives take more time than planned
What is the solution?
Business Storytelling becomes a handy tool to engage with people and get things done
Target Audience
Sales and Marketing professionals
Account Managers
Customer facing delivery teams
Program Manager and Project Manager leading teams
Heads of departments
Key Takeaways
Understand the power of storytelling in business
Distinguish between personal storytelling and business storytelling
Learn business storytelling techniques
Compile your own story file
Be aware of the common mistakes in business storytelling
Engage and build rapport with stakeholders
Business Storytelling Session Contents
Why Business Storytelling?
Introduction - Essential elements of storytelling
Personal Storytelling Vs Business Storytelling
Types of Business Stories
Stories for Corporate Values
Science Behind Storytelling - Arousing 5 Senses
Inducing Happy Chemicals
Occasions for Business Storytelling
Creating a story
How to tell stories? - Structure (Context, Conflict, Conclusion)
Polishing a story - Power of vivid descriptions and metaphors
Do's and Don'ts
Business Storytelling with Data
Creating Your Own Story File
Organizing Stories with Mindmap
Book on "Business Storytelling for Leaders"
In today's fast-paced world, industry leaders bear a greater responsibility to engage with their stakeholders. A valuable resource in this context is a book on Business Storytelling.
Dr. Sundararaman Chintamani, a corporate trainer, toastmaster and professional speaker, possesses a deep understanding of communication challenges and how they can be effectively addressed through the power of storytelling.
In his book, he provides a clear distinction between traditional storytelling and its application in the business context, delving into various essential aspects.
With the inclusion of corporate case studies, readers gain valuable insights from multiple perspectives.
